Digital Growth Strategist

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

At Crypto, we're seeking a talented Digital Growth Strategist to join our team.

Job Description:

The ideal candidate will have a strong understanding of growth marketing metrics and data analysis. You'll be responsible for designing and executing growth campaigns, analyzing their success, and using insights to inform future strategies.

You'll work closely with internal teams to ensure all initiatives are cohesive and aligned with the company's objectives. Your goal will be to grow our active user base in a rapidly changing cryptocurrency landscape.

Responsibilities:

  • Develop and execute growth campaigns to acquire and reactivate users.
  • Analyze performance metrics to inform future decisions.
  • Conduct market research to identify trends, opportunities, and threats within the cryptocurrency space.
  • Collaborate with CRM, data analytics, and product teams to ensure aligned growth strategies.
  • Assist in developing effective growth frameworks based on campaign learnings.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field. 4+ years of experience in growth marketing; experience in cryptocurrency or fintech is a plus.
  • Strong understanding of growth marketing metrics and data analysis.
  • Familiarity with the cryptocurrency industry, blockchain technology, and digital wallets.
  • Proficiency in using data analysis tools and platforms.
  • Excellent written and verbal communication skills.
  • Highly analytical mindset with a data-driven approach to problem-solving.
  • Ability to work in a fast-paced environment and adapt to change.

We estimate the salary for this role to be around $120,000 - $150,000 per year, depending on location and experience.



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