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Senior Hematology Product Manager

2 weeks ago

Hong Kong Island, Hong Kong SAR China GlaxoSmithKline Full time

At GlaxoSmithKline, we are committed to getting ahead of disease together. As a global biopharma company, we unite science, technology, and talent to positively impact the health of billions of people.

We are seeking an experienced Senior Hematology Product Manager to join our team. In this role, you will be responsible for managing both the sales and marketing of our hematology product, driving commercial effectiveness through strategic planning, execution, and collaboration with cross-functional teams to achieve business objectives.

Main Responsibilities:

  1. Sales and Marketing Strategy: Develop and implement comprehensive sales and marketing strategies to drive awareness and adoption of our hematology product.
  2. Cross-Functional Collaboration: Collaborate with cross-functional teams, including Medical Affairs, Market Access, Regulatory Affairs, and Commercial Operations, to ensure alignment and successful execution of marketing plans.
  3. Market Analysis: Conduct market analysis to identify key opportunities, customer needs, and competitive landscape.
  4. Marketing Materials: Lead the creation of compelling marketing materials, campaigns, and promotional activities to drive awareness and adoption of new product.
  5. Relationship Building: Establish and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders.
  6. Sales Performance Management: Set sales targets and performance goals for the sales team.
  7. Performance Monitoring: Monitor and analyze sales performance, market trends, and customer feedback to optimize strategies and achieve sales targets.
  8. Team Support: Provide ongoing coaching, support, and performance evaluations to optimize team performance.
  9. Training and Development: Train and support the sales team to effectively communicate the value proposition of the brand to healthcare providers.
  10. Budget Management: Manage the marketing budget and ensure all activities are conducted within compliance and regulatory guidelines.
  11. Progress Reporting: Provide regular updates and reports to senior management on the progress of sales performance and marketing initiatives.