Strategic Communications Leader for Business Excellence
7 days ago
AIA International Limited is at the forefront of creating a healthier, more sustainable future for everyone.
We've embarked on an exciting movement to find new ways to better people's lives, communities, and environments. This ambition aligns with our goal of helping a billion people live Healthier, Longer, Better Lives by 2030.
In this role, you'll play a vital part in advancing our movement within the marketing, distribution & partnership team. You'll inspire meaningful connections with customers, partners, and stakeholders through purpose-led brand positioning and messaging. Your contributions will positively impact all channels, driving progress towards our vision.
About the Role
This position reports directly to the Director, Integrated Marketing and Communications. As the Strategic Communications Leader, you'll be responsible for developing and implementing comprehensive corporate communications strategies that enhance our company's brand and image. Collaboration with various business functions and external partners is crucial to maximize business benefits.
Key Responsibilities:
- Plan and execute internal and external communications initiatives to elevate our brand presence.
- Lead high-profile public relations events and initiatives to increase brand awareness and strengthen our reputation.
- Collaborate with internal partners and external agencies to ensure effective communications.
- Develop communications materials, including press releases, interview briefings, Q&As, and social media content.
- Oversee brand management efforts, encompassing positioning, messaging, and visual identity.
- Manage crisis communication and develop strategies to mitigate reputational risks.
- Maintain industry knowledge, market trends, and regulatory changes to identify external communication opportunities and issues.
- Handle ad-hoc projects and administrative tasks as needed.
Requirements:
- University degree holder or above, preferably in journalism, communications, PR & marketing discipline.
- Minimum 15 years of relevant experience in corporate communications and/or public and media relations. Experience in the insurance industry is advantageous.
- Proficiency in written and spoken English & Chinese, enabling seamless communication with all levels of the organization, including senior management.
Benefits:
- You will have the opportunity to build a rewarding career with us while contributing to the well-being of our customers and community.
Note:
- Applicants must provide accurate and up-to-date information to be considered for this career opportunity.
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