Senior Business Leader

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China The LEGO Group Full time
About the Role

We are seeking a skilled Senior Manager to lead our e-commerce strategy and team in a constantly evolving retail landscape.

The ideal candidate will have a proven track record of commercial experience in key account management, e-commerce, or digital marketing specialization.

You will be responsible for leading and driving e-commerce strategy and team based across HK & TW to achieve target commercial results & 3-year vision.

Key Responsibilities:

  1. Lead e-commerce strategy and team to achieve target commercial results & 3-year vision
  2. Partner with GM in e-commerce related business tasks & decisions
  3. Contribute proactively to make joint decisions for the BU as a member of BU HKTW Leadership Team
  4. Collaborate with Marketing, BU leaders & APAC e-commerce team members to ensure broad strategy & execution alignment
  5. Partner with Marketing Director to develop cohesive, well-rounded marketing strategies based on LEGO HKTW commercial plan
  6. Establish relationships with media partners, agencies, and internal customers to proactively identify emerging opportunities and develop plans
  7. Lead strategic partnerships with all e-commerce customers (pure, omni) within BU, serve as Senior customer management
  8. Lead e-commerce Sales team on channel strategy & account growth including topline, terms discussions and profitability
  9. Lead e-commerce Marketing team to drive campaign performance & activities across e-com customers and occasions
  10. Lead eComm Analytics to enable data-driven decision making through partnership with BU/APAC Analytics and Insights team
  11. Lead key activities relating to budget, on-platform digital performance marketing, including SEO, SEM, Display, Retail Activation
  12. Optimize e-commerce Team resources to provide effective growth support to all required customers with e-commerce sales (incl. those outside of eComm team, based on strategic prioritization) and alignment of those plans across geographies
  13. Develop commercial articulation & performance reporting needs towards Regional organization to identify key strategic focus areas on BU / customer level
  14. Lead talent development, future-proof BU's digital & e-commerce capabilities and retention of digital workforce within BU, building a strong and collaborative work environment
  15. Build strong team performance, culture and drive talent maximization across BU e-commerce team
  16. Build a test and learn culture to encourage innovation and experimentation


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