Senior Business Leader
2 weeks ago
We are seeking a skilled Senior Manager to lead our e-commerce strategy and team in a constantly evolving retail landscape.
The ideal candidate will have a proven track record of commercial experience in key account management, e-commerce, or digital marketing specialization.
You will be responsible for leading and driving e-commerce strategy and team based across HK & TW to achieve target commercial results & 3-year vision.
Key Responsibilities:
- Lead e-commerce strategy and team to achieve target commercial results & 3-year vision
- Partner with GM in e-commerce related business tasks & decisions
- Contribute proactively to make joint decisions for the BU as a member of BU HKTW Leadership Team
- Collaborate with Marketing, BU leaders & APAC e-commerce team members to ensure broad strategy & execution alignment
- Partner with Marketing Director to develop cohesive, well-rounded marketing strategies based on LEGO HKTW commercial plan
- Establish relationships with media partners, agencies, and internal customers to proactively identify emerging opportunities and develop plans
- Lead strategic partnerships with all e-commerce customers (pure, omni) within BU, serve as Senior customer management
- Lead e-commerce Sales team on channel strategy & account growth including topline, terms discussions and profitability
- Lead e-commerce Marketing team to drive campaign performance & activities across e-com customers and occasions
- Lead eComm Analytics to enable data-driven decision making through partnership with BU/APAC Analytics and Insights team
- Lead key activities relating to budget, on-platform digital performance marketing, including SEO, SEM, Display, Retail Activation
- Optimize e-commerce Team resources to provide effective growth support to all required customers with e-commerce sales (incl. those outside of eComm team, based on strategic prioritization) and alignment of those plans across geographies
- Develop commercial articulation & performance reporting needs towards Regional organization to identify key strategic focus areas on BU / customer level
- Lead talent development, future-proof BU's digital & e-commerce capabilities and retention of digital workforce within BU, building a strong and collaborative work environment
- Build strong team performance, culture and drive talent maximization across BU e-commerce team
- Build a test and learn culture to encourage innovation and experimentation
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