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Experiential Marketing Leader

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Lululemon Athletica Full time

About Lululemon

Lululemon Athletica is an innovative performance apparel company for yoga, running, training, and athletic pursuits. We focus on creating positive change by building a healthier, thriving future.

The Team

This team is responsible for creating and executing dynamic brand events and experiences. The Events Manager will lead and collaborate with cross-functional partners to drive business outcomes.

A Day in the Life:

  • Create vision and strategy for events and experiences across APAC
  • Design experiential concepts and tactics that deliver into brand objectives
  • Lead cross-functional teams to execute large-scale events
  • Develop integrated marketing strategies for brand experiences
  • Work with digital teams to activate omnichannel experiences

Qualifications:

  • 7+ years' experience in experiential marketing
  • Proven ability to negotiate, influence, and collaborate in a matrix environment
  • Experience leading cross-functional teams
  • Creative and strategic thinker with delivery results through execution
  • Self-motivated with strong teamwork and collaboration skills