Global SEO Strategist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China KuCoin Exchange Full time

KuCoin Exchange seeks a highly skilled Senior Marketing Specialist to lead our global multilingual SEO strategies.

Job Responsibilities
  • Develop and execute comprehensive SEO plans encompassing keyword research, on-page optimization, backlink building, and technical architecture enhancements to boost search rankings for core business pages.
  • Tailor strategies to regional differences by optimizing localized keywords and adapting to compliance requirements.
Technical Optimization & On-Site Management
  • Lead technical SEO improvements, including code streamlining, page speed optimization, mobile responsiveness, and structured data markup, ensuring search engine compatibility.
  • Design and monitor internal linking structures to optimize page authority distribution and enhance crawler efficiency for critical content pages.
  • Guide content teams to produce high-value, SEO-driven content that integrates target keywords while balancing readability and SEO metrics.
  • Build a high-quality backlink network through partnerships with industry media, authoritative forums, and KOL collaborations to boost domain authority.
Data Analysis & Iterative Optimization
  • Monitor core metrics using tools like Google Analytics and SEMrush, delivering regular reports and refining strategies.
  • Track search algorithm updates and adapt strategies to mitigate ranking fluctuations.
  • Collaborate with product, tech, and marketing teams to prioritize SEO needs during website revamps and product launches.
  • Explore emerging channels to maintain technical foresight.
Requirements
  • Education: Preferred degree in Computer Science, Marketing, Data Analysis, or related fields; familiarity with HTML/CSS, web crawling principles, and CMS systems.
  • Industry Experience: SEO expertise in cryptocurrency exchanges, fintech, or cross-border internet platforms; deep knowledge of crypto user search behavior and keyword trends.
  • Tool Proficiency: Mastery of SEO tools (Google Search Console, Semrush) for technical audits and competitor analysis.
  • Compliance Awareness: Understanding of global crypto regulations to ensure legal alignment.
  • Language Skills: Fluent English for multilingual SEO content and global team collaboration; proficiency in a second language is a plus.


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