Global Marketing Executive

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Lalamove Full time

At Lalamove, we're on a mission to revolutionize the logistics industry. With a strong presence in Asia and a growing global footprint, we're seeking a seasoned Executive to lead our digital acquisition efforts. As a key member of our marketing team, you'll be responsible for developing and executing global growth strategies to acquire new users and drivers. Your expertise in digital marketing, ad-tech, and data analysis will be instrumental in driving our expansion plans. If you're a results-driven, data-savvy professional with a passion for innovation, we want to hear from you. Key responsibilities include:

* Developing and implementing global growth strategies for user and driver acquisition across full funnel channels
* Providing direction and monitoring global media channels, including earned and paid channels
* Recommending and developing SEO and ASO strategies to generate traffic and drive campaign performance
* Optimizing and analyzing acquisition efforts to drive performance uplift and formulate local activations
* Exploring new channels and ad-tech solutions to improve acquisition performance

Requirements:

* Degree holder in Business, Marketing, or related discipline
* 2+ years of relevant experience in digital marketing, with a strong understanding of ad-tech and ad-tracking
* Data-driven approach with a focus on results
* Proactive attitude and strong team player
* Strong written and verbal communication skills in English and Chinese

If you're a motivated and experienced professional looking to take your career to the next level, we encourage you to apply.


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