Creative Brand Strategist
4 days ago
About the Role:
- We are seeking a highly skilled Graphic Design Team Lead to join our team at Langham Hospitality Group. As a key member of our marketing and communications department, you will play a crucial role in providing creative services support for marketing campaigns and activations.
- You will be responsible for auditing collaterals and managing content libraries across worldwide hotels, ensuring quality standards, compliance with corporate identity manuals, and effectiveness in designated markets.
- Define and develop brand standards in collaboration with the Marketing Services team; regularly update creative initiatives and brand manuals for stakeholders.
- Provide creative solutions, suggestions, and assets for branding materials, social media, digital platforms, and other creative assets.
- Develop and update guidelines on brand identity, brand assets, and visuals for properties and hotels; provide validation and approval as needed.
- Oversee and plan photography direction; manage the photos and creative assets library.
Key Responsibilities:
- Bachelor's degree or equivalent in BA in visual communication or multimedia design; candidates without a degree but with substantial experience will be considered.
- Minimum of 5 years of experience in graphic design, branding advertising, or related areas (both print and digital).
- Extensive experience leading brand strategy initiatives in complex organisations where influencing adoption is crucial.
- Strong design skills including graphic design, typography, branding, illustration, video editing, and photography skills are a plus.
- Experience in photo retouching and art direction for photoshoots.
- Ability to multitask and manage multiple projects simultaneously with integrity, trustworthiness, and strong work ethics.
- Attention to detail, producing high-quality work products; proficiency in new design technology/software.
- Strong interpersonal skills to manage various personalities, focusing on accountability and exceeding expectations.
- Effective communicator, conveying design best practices and project details across all company levels.
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