Creative Brand Strategist

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Lumio Full time
Role Overview
As a mid-senior level Brand Marketing Manager, you will be responsible for shaping Lumio's brand identity and driving marketing initiatives. This involves leading the change in branding, developing creative strategies, and elevating our digital presence.

Key Responsibilities
  • Serve as the voice and image of the Lumio brand, embodying our essence and values.
  • Conceptualise and produce engaging visual content, videos, and branding materials that resonate with Lumio's aesthetic and vision.
  • Develop, implement and lead creative marketing strategies that enhance brand presence and engage customers on social media and across online and offline spaces.
  • Bring fresh and innovative ideas to the table, weaving compelling narratives that showcase Lumio's brand and products uniquely.
  • Stay abreast of emerging design trends, digital marketing best practices, and industry developments to create effective and engaging campaigns.
  • Act as Lumio's Brand Ambassador and play a key role in shaping Lumio's identity across various platforms, creating excitement and ensuring consistency in all brand communications.
  • Engage with customers and stakeholders, and analyse performance metrics to identify trends and consumer preferences to inform marketing strategies and campaigns.
  • Build and leverage relationships with press, media and PR for branding and marketing opportunities.
  • Cultivate partnerships with content creators, influencers, design communities, tastemakers and any external parties to amplify our brand presence and align the brand identity.

Requirements and Qualifications
  • Solid academic background in Marketing, Branding, Communications or related fields.
  • Minimum of 3 years experience in digital marketing, graphic design, photography/videography or creative agencies.
  • Strong understanding of social media dynamics and nuances of PR and communications.
  • A portfolio showcasing your creative prowess, visual style, and ability to craft compelling storytelling through visuals.
  • Style that aligns with Lumio's simple, subtle, elegant, heart-felt and human-centered aesthetic.
  • Passion for design, branding, and marketing, with a strong grasp of trends to contribute fresh, innovative perspectives to the table.
  • Proactive and enthusiastic approach to creating visually stunning content showcasing Lumio's brand and products.
  • Exceptional communication skills that particularly speak to a high-end, luxury, lifestyle audience.
  • Track record of success with digital advertising and marketing campaigns.
  • Entrepreneurial mindset to bring concepts and ideas to life.
  • Ability to collaborate effectively with internal teams (sales and product development) as well as external parties (creators, press etc.) to communicate our brand and products effectively.
  • Proficiency in design software, social media platforms, and digital marketing tools to execute creative campaigns.
  • Proficiency in data analytics tools for e-commerce, digital advertising and marketing to guide strategy and direction.

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