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Business Development Manager Hematology Products
2 weeks ago
We are seeking an experienced Business Development Manager Hematology Products to join our team at GlaxoSmithKline. In this role, you will be responsible for managing both the sales and marketing of our hematology product, driving commercial effectiveness through strategic planning, execution, and collaboration with cross-functional teams to achieve business objectives.
Main Responsibilities:
- Commercial Strategy: Develop and implement comprehensive commercial strategies to drive awareness and adoption of our hematology product.
- Market Analysis: Conduct market analysis to identify key opportunities, customer needs, and competitive landscape.
- Marketing Materials: Develop and implement marketing materials, campaigns, and promotional activities to drive awareness and adoption of new product.
- Relationship Building: Establish and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders.
- Sales Performance Management: Set sales targets and performance goals for the sales team.
- Performance Monitoring: Monitor and analyze sales performance, market trends, and customer feedback to optimize strategies and achieve sales targets.
- Team Support: Provide ongoing coaching, support, and performance evaluations to optimize team performance.
- Training and Development: Train and support the sales team to effectively communicate the value proposition of the brand to healthcare providers.
- Budget Management: Manage the marketing budget and ensure all activities are conducted within compliance and regulatory guidelines.
What You'll Need:
- Bachelor's Degree or Above: A bachelor's degree or above in a relevant field.
- Experience: 5 years or above of marketing experience in the pharmaceutical industry, prior experience in sales and hematology marketing is a must.
- Project Management: Project management experience.
- Analytics and CRM: Experience with analytics and customer relationship management systems.
