Wealth Marketing Director, Cross-Continuum Growth

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

Role Overview

This is an exciting opportunity to join HSBC's Wealth and Personal Banking division as a Senior Marketing Manager, Wealth. In this role, you will be responsible for developing and executing marketing strategies to promote cross-continuum wealth propositions of HSBC.

Responsibilities
  • Develop and implement go-to-market strategies to promote cross-continuum wealth propositions of HSBC.
  • Formulate marketing strategies and initiatives to drive awareness, acquisition, and usage of HSBC Premier, Premier Elite, and Global Private Banking products.
  • Promote HSBC wealth management solutions through paid, owned, and earned media, establishing partnerships where relevant to maximize value.
  • Apply internal and external insights and data points to develop and execute customer marketing strategies to achieve business and brand objectives.


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