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Senior Marketing Manager, Wealth Development Lead

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

Wealth and Personal Banking at HSBC

We are seeking a high-calibre professional to join our team as a Senior Marketing Manager, Wealth. This role is focused on developing and implementing marketing plans and programmes to support the Asia Wealth ambition of HSBC.

Key Responsibilities
  • Develop and implement go-to-market strategies to promote cross-continuum wealth propositions of HSBC.
  • Formulate marketing strategies and initiatives to drive awareness, acquisition, and usage of HSBC Premier, Premier Elite, and Global Private Banking products.
  • Promote HSBC wealth management solutions through paid, owned, and earned media, establishing partnerships where relevant to maximize value.
  • Apply internal and external insights and data points to develop and execute customer marketing strategies to achieve business and brand objectives.

Accountabilities for Business, Customers, and Stakeholders

  • Lead and identify market opportunities to support delivery of the HSBC Asia wealth strategy.
  • Develop and articulate a deep understanding of customer needs through external research and internal data for wealth propositions.
  • Identify and work with key stakeholders to gain buy-in and ensure that marketing programmes and campaigns are effectively delivered and measured by all areas of the business.