Marketing Manager Assistant Consumer Assets

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

A Career with Hang Seng Bank

Marketing

Hang Seng's Marketing function is responsible for developing and implementing marketing strategies to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's products and services, strengthen customer loyalty, and provide internal business units with marketing support.

Job Summary

We are seeking a high-caliber marketing professional to join our team as Assistant Consumer Assets Marketing Manager. The successful candidate will be responsible for assisting in formulating marketing strategies and implementing customer acquisition/utilization programs for consumer asset products.

Key Responsibilities

  • Assist in developing marketing strategies and implementing customer acquisition/utilization programs for consumer asset products, including credit card, card loan, personal loan, and mortgage.
  • Develop marketing collaterals and collaborate with relevant parties to ensure the smooth launch of marketing programs.
  • Conduct post-program evaluation for continuous improvement.

Requirements

  • University degree in Marketing, Business Administration, or a related discipline.
  • Minimum of two years' experience in marketing, with exposure to card/loan business or advertising/media agencies preferred.
  • Good communication, interpersonal, analytical, and project management skills.
  • Strong self-motivation and customer orientation, with the ability to work independently and under pressure.
  • Proficiency in both English and Chinese.
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery.

About Hang Seng Bank

Hang Seng Bank is committed to service excellence and seeks to attract high-caliber talent by offering a dynamic working environment, good career development opportunities, and competitive compensation packages.


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