Executive Marketing Specialist
1 week ago
Company Overview
Hang Seng Bank Limited is a leading financial institution committed to service excellence. Our people are our most important asset, playing a vital role in enhancing performance for customers and providing best-in-class products and services.
Job Description
We are seeking a high-caliber professional to join our department as Executive Marketing Specialist. Key responsibilities include:
- Developing proposition-related projects or initiatives to enhance segment awareness and expand market share for mass retail, young, and other strategic segments.
- Collaborating with different business units to implement proposition initiatives, ensuring effective delivery to customers.
- Rolling out acquisition, portfolio, and engagement activities to grow the customer base and deepen product penetration.
- Reviewing customer journeys with key stakeholders to drive effective engagement and stickiness.
- Conducting regular competitor analysis and maintaining market information for on-going refinement of designated segment propositions.
- Ensuring compliance with sales and marketing-related requirements, competition law, and fair value principles.
- Staying abreast of regulatory requirements to ensure customer communications and initiatives comply with FIM and related policies.
- Performing other responsibilities/duties assigned by the respective manager.
Required Skills and Qualifications
The ideal candidate will possess:
- A university degree in Business Administration, Marketing, Communications, or relevant qualifications.
- Minimum 3 years' working experience in propositions or segment marketing.
- Retail banking experience is an advantage.
- Customer-oriented with strong business acumen and analytical skills.
- Positive, creative, flexible, and self-motivated individual with good interpersonal skills.
- Team player with a great sense of ownership and project management skills.
- Proficiency in both English and Chinese (Cantonese and Mandarin).
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