Senior Media Strategist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
Job Overview:

We are seeking a highly experienced Senior Paid Social Director to join our marketing team. The successful candidate will have a deep understanding of paid social platforms, tools, and analytics systems, as well as experience leading large-scale campaigns and managing high-performing teams.

Main Responsibilities:
  • Campaign Optimization: Continuously analyze and improve campaign performance, leveraging advanced A/B testing, audience segmentation, and creative experimentation to achieve optimal results.
  • Team Growth: Manage, mentor, and grow a high-performing team of paid social specialists, instilling a culture of excellence, creativity, and innovation.
  • Strategic Partnerships: Build relationships with platform representatives (e.g., Facebook, TikTok) to gain early access to beta features and platform insights.

Requirements:

  • Technical Skills: Deep knowledge of paid social platforms, tools, and analytics systems.
  • Leadership Experience: 8+ years of experience in paid social media marketing, including experience leading large-scale campaigns across multiple platforms.
  • Team Management: 3+ years of experience managing and mentoring teams, with demonstrated success in building and retaining high-performing teams.


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