Product Marketing Specialist

4 days ago


Hong Kong Island, Hong Kong SAR China Vita Green Full time
Talent Acquisition Executive | Global Hiring

About Vita Green Group

We believe every part of your journey can come together to make something truly exceptional. As a forward-thinking company dedicated to health and wellness, we engage in pioneering projects that push the boundaries of innovation.

Standing at the forefront of the health and wellness supplements industry, we operate globally with a diverse portfolio of established brands. Our product offerings are constantly expanding, reaching markets worldwide.

We're seeking an experienced Assistant Brand Manager to join our team. In this role, you will identify market potential, assess risks and opportunities, and define clear marketing objectives. You will also work closely with cross-functional teams to develop and execute effective brand strategies that resonate with consumers and enhance our market presence.

Your key responsibilities will include:

  • Market Analysis: Identify market trends, risks, and opportunities to inform marketing objectives and strategies.
  • P&L Management: Ensure optimal portfolio performance by taking full responsibility for the Profit and Loss (P&L) of the brand.
  • Brand Planning: Develop and execute cohesive brand plans that align with business strategy and performance goals.
  • Consumer Engagement: Create engaging brand experiences through relevant consumer touchpoints, fostering loyalty and enhancing brand perception.


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