Assistant Marketing Manager

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Belkin International Full time
Job Description

Overview

This role will play a key part in developing and implementing comprehensive marketing strategies, including digital content creation, e-commerce, and social media, for Belkin International in Hong Kong.

The successful candidate will work closely with cross-functional teams, including sales and product management, to drive awareness and preference for the Belkin brand in the region.

Key Responsibilities

  • Digital Content Creation
    • Develop and implement digital content strategies to drive engagement and conversion
    • Collaborate with regional sales teams to understand retailer requirements for digital content
    • Coordinate the design, development, and content creation for all digital marketing channels
  • E-commerce
    • Drive external traffic to Belkin's e-commerce sites to increase conversion
    • Localize e-commerce content for partner sites
  • Social Media
    • Manage social media content to drive engagement and capitalize on Facebook ads to drive conversion and awareness
  • PR and Events
    • Drive proactive and consistent communication with the PR agency
    • Own and build relationships with media and KOLs
    • Maximize opportunities for media and influencer product seeding
    • Develop event themes, content, flow, and timelines based on budget
    • Manage and coordinate all resources involved in events
  • Project Management
    • Manage multiple projects and tasks simultaneously and meet deadlines
    • Collaborate with cross-functional teams to drive project success

Requirements

  • Minimum 5 years of direct experience managing marketing projects, online content preferable
  • Bachelor's degree in Marketing, Advertising, Communications, or related field
  • Proven communication and organizational skills, strong project management skills with exceptional attention to detail
  • Able to work in a fast-paced, time-sensitive environment and manage multiple projects and tasks simultaneously
  • Possesses organizational, analytical, and problem-solving skills
  • Web management experience
  • Closely related to print and online media
  • Ability to communicate with associates internally and externally in an articulate and professional manner

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