Brand Experience Developer
5 days ago
We're seeking a highly skilled Senior Social Media Specialist to join our team and lead the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for our Solutions and Services Group. As a key member of our team, you'll be responsible for working closely with internal stakeholders to align social media activities with broader communication and business strategies.
Responsibilities:
• Develop and execute a comprehensive global social media plan that showcases our thought leadership.
• Manage the profiling of key C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
• Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
• Track and analyze social media performance metrics to refine strategies and maximize ROI.
Requirements:
• Bachelor's degree in Communications, Marketing, or related field.
• Minimum 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
• Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
• Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
• Proficiency in design tools and video editing software (e.g., Adobe Creative Suite, Canva).
• Highly proficient in English.
• Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
• Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
• Creative mindset with an eye for aesthetics, storytelling, and innovation.
• Team player with a proactive, solutions-oriented approach.
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