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Digital Product Analyst

1 week ago

Hong Kong Island, Hong Kong SAR China Cathay Pacific Airways Limited Full time

Cathay Pacific Airways Limited is a leading international airline that provides exceptional customer experiences. We are seeking a highly skilled Digital Product Insights and Reporting Analyst to join our Digital Experience Department (DEX).

Job Summary

The successful candidate will be responsible for driving data-informed decisions within our product teams. By transforming raw data into actionable insights, you will enhance our product discovery process and optimize user experiences across our web and mobile applications.

We offer a dynamic and collaborative work environment where you will have the opportunity to work closely with cross-functional teams, including analytics, UX research, and product development.

Key Responsibilities
  • Work with the analytics team to understand product data and provide analytical support
  • Assist in running funnel analysis and conversion tracking to assess user journeys and identify areas for improvement
  • Collaborate with UX researchers to find opportunities to combine qualitative insights with quantitative data
  • Create reports, tables, and slides to effectively communicate insights and tell a compelling story about product performance and user interactions
  • Ensure data quality and a proper data lexicon
  • Remain up-to-date with analytics trends and tools, and act as a subject matter expert to help train and level-up the team and cross-functional stakeholders