Senior Digital Transformation Leader
7 days ago
We are seeking a highly skilled Senior Digital Transformation Leader to join our team. In this role, you will be responsible for driving digital transformation across our business, leveraging your expertise in digital channels and data analytics to deliver memorable experiences for our clients.
Key Responsibilities:
- Develop and execute client programmes that positively impact our digital business goals.
- Oversee the client lifecycle journey from prospecting, onboarding, to deepening adoption.
- Project manage high priority client acquisitions, utilisation, and growth campaigns by using insights from different data streams to recommend the most effective client touchpoints.
- Partner with internal functions to influence the most appropriate and consistent user experience with effective messaging across multiple channels and devices to improve the platform, service adoption and conversion.
- Grow client adoption of our products and services through campaigns, including B2B and B2B2C toolkits, to build internal frontline colleague and client awareness.
- Use data, insights and key performance indicators to drive business goals and manage channel performance.
- Support key performance indicators for digital transformation and automation through reporting, analysis, and budget management.
- Lead channel campaigns and client migrations for our Straight2Bank, web, mobile, API banking and data platforms.
- Strategise and execute value creation for our digital capabilities with a global perspective, including taking them into markets, driving adoption, realising benefits in revenue growth and optimising client satisfaction.
- Drive digital commercialisation for flagship platforms across the cash, trade, and financial management teams, with a roadmap for continuous platform optimisation.
- Create and use market intelligence to drive innovation and maintain a leading competitive edge.
About You
- Strategic thinker, solving complex problems and develops creative solutions with a strong attention to detail.
- Excellent communication skills (written and verbal), and ability to present and advocate concepts to key stakeholders and leadership.
- Team player comfortable shifting from strategic planning to executing tactically.
- Organised and able to manage multiple projects and competing priorities.
- Experienced in leading client lifecycle marketing and sales across email, apps, platforms, and devices.
- Invests time to build excellent product knowledge to confidently advocate.
- Adapts approach for stakeholders, including executives and working teams.
- Collaborative approach to working with colleagues in a region and globally.
- Quantitative and qualitative client research workshops, using multiple data sources to understand client insight and develop products, services, and campaigns.
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