Crypto Marketing Lead

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

Tbwa Chiat/Day Inc is looking for a Crypto Marketing Lead to join our team. The successful candidate will be responsible for driving the marketing strategies and initiatives that promote our groundbreaking on-chain mining platform.

This innovative project is reshaping the mining industry by tearing down traditional barriers and making cryptocurrency mining accessible to everyone. The Crypto Marketing Lead will be responsible for developing and executing comprehensive marketing strategies to promote the project, conduct market research, create and manage marketing campaigns across various channels, and drive brand awareness in the web3 space.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to promote the project.
  • Conduct market research to identify target markets, understand customer needs, and develop buyer personas.
  • Create and manage marketing campaigns across various channels, including social media, email marketing, content marketing, influencer partnerships, and community engagement.
  • Drive brand awareness and thought leadership in the web3 space through content creation, thought pieces, blog posts, and speaking engagements.
  • Monitor and analyze marketing performance metrics, leveraging data to optimize campaigns and drive continuous improvement.
  • Stay up to date with the latest trends, developments, and best practices in web3 marketing and decentralized technologies.
  • Support event marketing efforts, including industry conferences, meetups, and virtual events.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in crypto marketing roles with strong understanding of the web3 ecosystem.
  • Experience in developing and executing successful marketing strategies and campaigns.
  • Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
  • Analytical mindset with experience in data-driven decision-making and proficiency in marketing analytics tools.
  • Strong project management skills with the ability to handle multiple priorities and meet deadlines.
  • Self-motivated, proactive, and able to work effectively both independently and as part of a team.
  • Passion for decentralized technologies and a desire to contribute to the web3 ecosystem.


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