Marketing Operations Manager
1 week ago
About Our Agency
At Classy Wheeler Limited, we specialize in providing cutting-edge digital marketing solutions to businesses in Greater-China.
Role Overview
Digital Account ManagerKey Responsibilities
- Develop and implement multi-channel marketing strategies, focusing on SEM, Display, and Paid Social.
- Lead a team of digital experts to execute strategies and drive client success.
- Monitor campaign performance and adjust budget allocation as needed.
- Analyze campaign data to create actionable insights and recommendations.
- Pursue new business opportunities and strengthen client relationships.
- Provide expert guidance and support to clients.
- Participate in pitches and review meetings with clients.
- Serve as the primary point of contact for key clients.
Key Responsibilities
- Setup and manage Google Ads campaigns, handling daily operations.
- Design search keyword proposals, ad copywriting, and long-term search strategies.
- Analyze campaign performance and identify areas for improvement.
- Optimize campaigns to meet client KPIs.
- Provide expert advice and recommendations to clients.
- Create performance review presentations and reports.
- Attend regular review meetings.
Requirements
Digital Account ManagerRequirements
- A university degree in business, marketing, advertising, communications, or a related field.
- 2-3 years of experience in digital marketing, preferably in SEM, Paid Social, or Programmatic Buying. Agency background is a plus.
- Familiarity with China Channels such as Tencent Ads, Baidu, or Tik Tok Ads is advantageous.
- Strong organizational skills and analytical abilities.
- Ability to work in a start-up environment.
- Passion for digital marketing.
- Fluency in English and Cantonese is mandatory.
- Proficiency in Word, Excel, and PowerPoint.
Requirements
- A university degree in business, marketing, advertising, communications, or a related field.
- 1-2 years of hands-on experience in digital channels, such as SEM and Google Ads. Agency background is preferred. Fresh graduates welcome.
- Relevant certifications in Google Ads.
- Well-organized and strong analytical skills.
- Effective communication and problem-solving skills.
- Willingness to work in a start-up environment.
- Passion for digital marketing.
- Fluency in English and Cantonese.
- Proficiency in Word, Excel, and PowerPoint.
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