Digital Content Manager

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China ConnectedGroup Full time

We are a leading hospitality group with a strong presence globally. Our commitment to excellence drives us to seek top talent to join our team. As an Assistant Manager, Communications, you will be responsible for developing and implementing marketing communications copy strategies for our hotel brands.

Job Summary:

  • Develop and maintain brand voice standards to ensure consistency across all touchpoints.
  • Collaborate with cross-functional teams to create engaging content for brand campaigns, tactical promotions, and online initiatives.
  • Supervise and guide junior copywriters, providing feedback and coaching to ensure high-quality content.
  • Contribute to the creation of marketing and brand campaign concepts, working closely with graphic designers to bring ideas to life.
  • Recommend distinct copywriting styles for Mainland China and Hong Kong/Macau audiences, taking into account cultural nuances and preferences.

Qualifications:

  • Bachelor's degree in marketing, communications, or a related field.
  • At least 4 years of experience in marketing communication/copywriting.
  • Proven track record of success in developing and implementing effective marketing communications strategies.
  • Strong understanding of brand voice and tone guidelines.
  • Excellent written and verbal communication skills.


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