Senior Brand Lead

4 days ago


Hong Kong Island, Hong Kong SAR China Rosewood Hotel Group Full time
About the Role

The successful candidate will be responsible for overseeing the development and implementation of global earned media strategies, driving communications initiatives that positively impact brand perception. This includes managing press-related asset creation, guidelines, and metrics platforms for tracking performance.

Key Responsibilities
  • Develop and execute global earned media strategies aligned with the company's brand philosophy and priorities.
  • Collaborate with cross-functional teams to ensure seamless integration of communications initiatives.
  • Manage designated internal spokespeople's PR opportunities, including interview preparation and negotiation.
  • Lead clear communications flow with internal stakeholders, providing deep insights and sound judgment.

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