Brand Strategy Specialist
3 days ago
JPC Texson Ltd has been a prominent player in Hong Kong's FMCG landscape for decades. Our company prides itself on its vast portfolio of over 30 food and beverage brands sourced from around the world.
Our Mission
We are dedicated to delivering exceptional products and services to our diverse client base, which includes department stores, supermarket chains, key chain stores, convenience stores, hotels, high-end restaurants, catering businesses, and general trade clients in Hong Kong. Our extensive product range encompasses dried fruits and nuts, canned food, confectionery, coffee and tea, pasta, olive oil, and more.
The Role
As our Brand Manager, you will play a critical role in shaping the company's brand strategy, working closely with our Commercial Director. Your responsibilities will include developing and executing comprehensive brand strategies, conducting market analysis, and collaborating with cross-functional teams to ensure brand consistency. Additionally, you will manage larger marketing budgets, monitor and report on brand performance, lead and mentor a team of marketing professionals, and maintain strong communication with senior management and other stakeholders.
Responsibilities
- Create and implement brand strategies that drive business growth
- Conduct thorough market research and competitor analysis to inform brand decisions
- Collaborate with various departments to ensure brand alignment and consistency
- Manage marketing budgets to maximize ROI
- Track and report on brand performance, making data-driven adjustments
- Lead and develop a high-performing marketing team
- Communicate effectively with senior management and stakeholders
Requirements
- At least 5 years of experience in brand management in the FMCG or food industry
- Desirable: 2+ years of supervisory or managerial level experience
- Proven track record of working with FMCG channels
- Degree in Marketing, Business, or related field
- Strong analytical, strategic thinking, and communication skills
What We Offer
- A dynamic work environment
- Competitive compensation package
- Opportunities for career growth and development
- Excellent benefits package
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