International Brand Manager
6 days ago
We are seeking an accomplished Marketing Manager, Regional Markets to lead our marketing efforts in overseas markets. In this role, you will be responsible for developing and implementing comprehensive marketing strategies to drive business growth. Your expertise in digital marketing channels, social media platforms, and KOL engagement in overseas markets will be invaluable in enhancing our visibility and reach. You will work closely with our local team to create annual marketing plans, manage budgets, and track performance to ensure a strong return on investment. Additionally, you will oversee brand messaging and consistency across all channels to enhance visibility. Your analytical skills will be essential in assessing the effectiveness of marketing initiatives and providing insights for improvement. Finally, you will collaborate with our product, sales, and customer service teams to align marketing efforts with company goals.
Requirements:
To be successful in this role, you should possess a Bachelor's degree in Marketing, Business Administration, or a related field. A minimum of 3 years of overseas marketing management experience is required, preferably in the crypto/blockchain, tech, or finance sectors. Strong understanding of digital marketing channels, social media platforms, and KOL engagement in overseas markets is also necessary. Proficiency in English and Mandarin is a must.
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