Digital Analytics Specialist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Link REIT Full time

At Link REIT, we are seeking a highly skilled Digital Analytics Specialist to support our marketing department in data analytics and digital projects. This role is ideal for individuals with a strong background in data analysis and a passion for leveraging data insights to drive business growth.

About the Role

The successful candidate will be responsible for providing analytics and knowledge-based reports to help track customer behavior and campaign performance. They will also prepare regular reports with in-depth qualitative & quantitative analysis and insights for management's strategic planning. Additionally, they will monitor KPIs (Key Performance Indicators) to create business synergies that drive member activations and engagements.

Requirements
  • Bachelor's degree in Business Administration/ Information Technology/ Quantitative Analysis/ Statistics or related disciplines.
  • Min. 4 years of experience in data analysis.
  • Good business acumen and analytical skills.
  • High proficiency in SQL and Power BI.
  • Strong in hands-on data analytics with insights generation ability.
  • Able to manage multiple projects in a fast-paced environment.
  • Excellent communication and stakeholder management skills.
Benefits

We offer a 5-day work week and an attractive remuneration package commensurate to the right candidates with qualifications and working experience. Fringe benefits for staff include annual leave, paternity leave, birthday leave, volunteering leave, medical scheme, life insurance, Employee Unit Purchase Plan and performance-based incentives.

Job Description

This role is focused on supporting the marketing department with data analytics and digital projects. The successful candidate will be responsible for monitoring and tracking progress of different digital and CRM projects. They will also assist in data mining projects, working closely with internal BI & IT teams. Furthermore, they will provide support in implementing internal policies and procedures to ensure compliance.



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