Digital Communications Strategist

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time
Job Title: Senior Social Media Specialist

We are seeking a seasoned professional to lead the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for Lenovo's Solutions and Services Group (SSG).


The ideal candidate will have a strong understanding of social media platforms, trends, analytics, and creative storytelling to engage B2B audiences effectively.


Main Responsibilities:

  • Develop and execute a comprehensive global social media strategy across platforms (primarily LinkedIn, but possibly X, YouTube, and others) to increase brand visibility and audience engagement.
  • Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
  • Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
  • Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI.

Content Development & Curation:

  • Produce platform-specific, visually compelling, and engaging content (posts, videos, graphics, etc.) tailored for B2B audiences.
  • E nsure brand consistency and accurate messaging across all social media platforms.
  • Stay up-to-date with social media trends, emerging platforms, and best practices to bring innovative ideas into content plans.

Community Management & Engagement:

  • Oversee real-time engagement and interactions with audiences, responding promptly and professionally.
  • Identify opportunities to build and engage with online communities, industry forums, and social listening to amplify SSG's brand and voice.

Analytics & Reporting:

  • Use analytics tools to monitor and report on social media performance, providing actionable insights and recommendations for improvements.
  • Develop reports to highlight achievements, trends, and areas for optimization.

Cross-functional Collaboration:

  • Partner closely with internal stakeholders, including PR, marketing, and senior leadership, to align social media activities with broader communication and business strategies.
  • Support key product launches, events, and campaigns with coordinated social media efforts.

Qualifications:

  • Bachelor's degree in Communications, Marketing, or related field.
  • Minimum of 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
  • Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
  • Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
  • Proficiency in design tools and video editing software (e.g., Adobe Creative Suite, Canva).
  • Highly proficient in English.
  • Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
  • Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
  • Creative mindset with an eye for aesthetics, storytelling, and innovation.
  • Team player with a proactive, solutions-oriented approach.

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