Search Engine Optimization Manager

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China smile Full time
About Smile

Smile is a national digital health company with a strong presence in Australia, dedicated to revolutionising quality healthcare accessibility and affordability.

With a history spanning almost 20 years, Smile has established itself as a leader in the industry, comprising 5 divisions, including the National Dental Network, Health Fund Partnerships, Projects & Investments, and Retail Dental Cover and Corporate Dental Cover.

The Role

We are seeking an experienced Search Engine Optimization Manager to join our team and drive our online presence forward.

The successful candidate will be responsible for developing and implementing successful SEO strategies to enhance online visibility, drive organic traffic, and improve search engine rankings for our retail and corporate dental cover offerings.

Key Performance Indicators:

  • Organic Traffic Growth: Achieve and exceed targeted growth in organic website traffic for both retail and corporate dental cover offerings.
  • Keyword Rankings: Increase keyword rankings for targeted search terms and phrases.
  • Click-Through Rate (CTR): Improve CTR metrics for organic search pages.
  • Backlink Profile: Improve the quality and quantity of inbound links pointing to our website.
  • Technical SEO Health: Conduct regular SEO audits and assessments of our website.
  • Content Engagement: Increase engagement metrics, such as time on page and bounce rate.
  • Local SEO Performance: Enhance local search visibility for our retail dental cover offerings.
  • AI-Driven Optimization: Research and implement AI-driven optimization techniques to improve SEO performance metrics.
Requirements

The ideal candidate will have:

  • Extensive experience in Search Engine Optimization.
  • Proven track record of achieving exceptional results in SEO.
  • Ability to be analytical, strategic, and creative when required.
  • Perfect spoken and written English.
  • High integrity.
What's on Offer?
  • 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
  • Full-Time Position: Secure a stable and consistent work schedule.
  • Similar Time Zone: Work seamlessly with a team in a compatible time zone.
  • Established Company: Join a nearly 20-year-old successful and growing organisation.
  • National Presence: Be part of a national Australian company.
  • Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
  • Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
  • Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
  • Advanced Tools: Receive access to excellent SEO tools and technologies such as SEMRush.
  • Data Approach: Enjoy the support of data-driven decision-making for strategic optimisations.
  • Technical Support: Access to skilled developers to implement SEO recommendations.


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