ASO Optimization Specialist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
Role Overview

Crypto.com is a leading cryptocurrency exchange company, serving over 80 million customers worldwide. Our vision is to accelerate the adoption of cryptocurrency through innovation and empower the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

As an ASO Optimization Specialist, you will play a critical role in spearheading our go-to-market strategies across core markets and optimizing app store presence for maximum organic user acquisition. You will possess a strong background in user acquisition, localization strategies, and organic app store optimization techniques as well as a strong commercial acumen.

Responsibilities


  • Develop and Execute Comprehensive ASO Strategies
  • Dive deep into keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
  • Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
  • Collaborate closely with tech and product teams to boost app rankings.
  • Deep collaboration with paid teams to ensure alignment and coordination in execution of keyword strategy.
  • User Acquisition Optimization
  • Implement effective apps store optimization strategies to enhance user acquisition conversion rates.
  • Analyze app store data and user feedback to iterate and improve user acquisition.
  • Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
  • Performance Monitoring and Reporting
  • Track and analyze key performance metrics related to ASO and user acquisition efforts.
  • Generate regular reports to assess the effectiveness of strategies and recommend optimizations.


Requirements


  • Bachelor's degree in marketing, business administration, or a related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • A proven track record of improving app rankings and driving user acquisition through ASO strategies.
  • Experience in localization strategies and optimizing app content for global markets.
  • Strong understanding of both organic and non-organic digital marketing channels.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience working cross-functionally with internal teams and external agencies.
  • Exceptional communication and project management skills.


Benefits

Competitive salary: $120,000 - $180,000 per annum

Medical insurance package with extended coverage to dependents

Attractive annual leave entitlement including birthday and work anniversary

Flexible work arrangements, including remote work options

Professional development opportunities to help you grow your career

Crypto.com Visa card provided upon joining



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