Marketing Director, Global Product Portfolio
9 hours ago
GP Batteries is a leading global manufacturer of batteries and energy storage solutions. Our company prides itself on innovation, quality, and customer satisfaction.
Job Description
Senior Manager, Category Marketing (Global Role) - Key Responsibilities:
- Collaborate with markets and the Marketing Intelligence team to provide category analysis for Annual Marketing planning.
- Review performance of existing and new products.
- Develop strategic roles for categories and products through analysis, clear product concepts, impactful marketing plans, and result assessments.
- Provide strategic recommendations and manage assigned 3-year product innovation portfolios.
- Create campaign briefs for designated product projects.
- Support the Global Brand team in providing timely feedback on communication assets.
- Offer constructive feedback to help RSO/BPs develop Go-to-market marketing plans for new product launches (marketing mix management, brand communication including digital).
- Promote and share marketing best practices and global category insights among markets to enhance go-to-market strategic plans.
- Share and upsell global product strategic plans constructively and in a timely manner.
- Foster collaborative relationships with cross-functional teams and RSO/BPs.
Requirements:
- Bachelor's degree in Marketing or Business Management or related fields.
- At least 8 years of experience in Product Marketing, preferably in FMCG/Electronics/Consumer Goods industries with regional responsibilities.
- Minimum 6 years of managerial experience.
- Good understanding of brand strategies, including product portfolios and consumer communication (digital behaviors).
- Strategic mindset with hands-on execution.
- Knowledgeable in commercial and financial analysis.
- Able to adopt fact-based approaches for decision-making and problem-solving.
- Knowledge of consumer needs, technology, and competition benchmarks.
- Strong team player with effective communication, negotiation, and stakeholder management skills.
- Fluent in English and Chinese, including Putonghua.
- Proficient in Microsoft Office and basic PC skills.
- Ability to travel.
Benefits:
We offer an attractive remuneration package, a 5-day workweek, and long-term career development opportunities.
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