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Digital Project Leader
1 week ago
**Company Overview**
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote and develop, through trade fairs and other marketing activities, the exports of Hong Kong businesses.
**Job Description**
We are seeking a highly skilled Senior Project Executive to join our team. As a key member of our operations team, you will be responsible for driving in-bound marketing conversion and assisting in all related operations. This includes developing content for online sales workflows, optimizing results, and providing pre-sales and after-sales online support to drive conversions and up-sell opportunities.
You will also assist our Business Development Manager, Inbound Marketing in growing our online business in mainland China and overseas by identifying opportunities, optimizing platforms, and improving user engagement. Additionally, you will support our Business Development Manager, Sponsorship with market research, proposal drafting, and CRM management.
In this role, you will work closely with internal teams and external agencies to execute integrated campaigns quickly responding to market trends. You will provide on-site support for trade fair sponsorship campaigns and offer innovative solutions to drive business growth.
