Customer Data Analytics Manager
2 weeks ago
We are seeking an experienced Customer Data Analytics Manager to join our team at Bank Of China (Hong Kong) Limited.
About the Role:This is a key position responsible for developing and managing data-driven targeted marketing execution and customer contact strategies to drive business performance. The successful candidate will work closely with business units to identify opportunities and apply data science insights in marketing campaigns.
Responsibilities:- Develop and manage data-driven targeted marketing execution and customer contact strategies
- Work closely with business units to identify opportunities and data/digital innovations in driving digital sales through effective targeting and analyzing customer behavior
- Assist business units in applying data science insights such as predictive modeling and customer segmentation in marketing campaigns to drive business performance
- Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey
- Develop MIS reports and presentations to evaluate campaign effectiveness and facilitate management decisions
- Degree or above with major in quantitative, numerical science or related discipline
- 3+ years' experience relating to data analytics and digital sales
- Proficiency in SAS, SQL, Python or similar analytically oriented programming languages
- Proficiency in Microsoft Office tools such as Excel and PowerPoint
- Strong analytical skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics
- Experience in AI decisioning or CRM platform, such as Pega, Salesforce is a plus
- Knowledge in building dashboards like Tableau, SAS VA or any equivalent tools would be an advantage
- Experience in Banking, Financial Services or FinTech industry preferred
- A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market
- Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
- Less experienced will be considered as our Deputy Customer Analytics & Data Science Manager
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