Data Analytics Lead
1 week ago
About the Role
- This is a leadership position that drives business results through data analytics and customer research.
Job Description
- We are seeking an experienced Data Analytics Lead to join our team. In this role, you will be responsible for designing end-to-end customer engagement journeys with omni-channel strategies to drive target business outcomes.
- You will collaborate with different teams to ensure the successful implementation of analytic solutions/customer journeys with well-defined performance measurement.
- A key aspect of this role is to share knowledge and good practice, working collaboratively with different parties to create a productive, diverse, and supportive working environment.
Key Responsibilities
- Collaborate with business and work independently to perform in-depth customer analysis, design customer journey, and develop advanced data/CRM solutions with business impact.
- Lead analytical frameworks and AI/ML initiatives to drive business results.
- Explore the data and conduct quantitative analysis to ascertain root causes of business issues, identify opportunities, and effective targeting for business growth potential.
- Ensure timely and quality analytics deliverables to satisfy business needs effectively under the dynamic business environment.
Requirements
- University degree in Statistics, Mathematics, Computer Science, Information Systems, or other related disciplines.
- Minimum 6 years' working experience in data analytics, customer research, or performance marketing.
- Proven experience in driving analytics strategy and business results.
- Solid knowledge of advanced analytics and ML techniques, experience in digital and channel data is an advantage.
- Familiarity with various analytics tools/languages, such as SQL, Python, and Tableau. Knowledge of Big Query, Google Cloud, or visualization tool is a plus.
- Ability to communicate complex information in a meaningful way to a wide and varied audience.
- Effective communication, interpersonal, organizational, problem-solving, presentation skills, and strong business acumen.
About Hang Seng Bank Limited
Hang Seng Bank Limited is one of Hong Kong's largest banking groups, committed to delivering exceptional customer service and providing innovative financial services to customers across Asia.
At Hang Seng, we believe in building a diverse and inclusive workplace where employees can grow and thrive. We offer a range of benefits and programs to support your career development, including training and mentorship opportunities, flexible work arrangements, and a competitive compensation package.
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