Community Engagement Director
4 days ago
Retail Marketing Strategies at Gaw Capital Asset Management (HK) Limited
We are seeking an experienced Marketing Manager to join our team and contribute to our retail marketing strategies. As a key member of our marketing team, you will be responsible for planning and executing various marketing initiatives targeting different community shopping centres across Hong Kong.
Your role will involve collaborating with cross-functional teams to create and execute marketing campaigns across multiple channels, handling customer inquiries, and communicating with tenants. You will also be responsible for driving sales growth by developing and implementing CRM programs, digitizing customer journeys, and optimizing brand strategies.
In addition, you will identify and select suitable design and creative marketing agencies for our projects, manage relationships, and ensure timely project delivery. To succeed in this role, you will need to have a strong track record of event marketing, customer relationship management, brand building, and marketing agency management.
Key Responsibilities:
- Marketing Event Execution and Management
- Sales Growth Initiatives Development
- Partnership and Project Management
- Brand and Marketing Impact Measurement
- Budget Control and Monitoring
- Detailed-Oriented Reporting
Requirements:
- Degree holder in Marketing or related discipline
- Minimum 7+ years' experience in mall marketing, social media, advertising, brand management, or event management
- A track record in event marketing, customer relationship management, brand building, and marketing agency management
- Experience in planning, implementing, and evaluating marketing activities for retail and shopping centres
- Strong sense of ownership, creativity, and passion for retail shopping centres
- Ability to work in a fast-paced environment and under pressure
- Good at multi-tasking and striving for excellence
- Strong attention to detail, responsible, collaborative, independent, and adaptable
- Highly polished writing skills in English and Chinese
- Proficient in MS Office applications
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