Luxury Goods Marketing Expert
7 days ago
Job Function
The successful candidate will be responsible for developing and implementing trade marketing strategies that drive sales growth and brand awareness.
Responsibilities
- Develop and implement trade marketing strategies, including visual merchandising, promotions, and training presentations.
- Communicate with headquarters and customers to drive implementation of trade marketing plans and track results to evaluate ROI.
- Lead regional partners to enhance share of space and deliver high-quality visibilities across different competitive optical channels.
- Work closely with vendors to optimize costs and quality, ensuring timely deliveries and accurate technical VM details.
- Guarantee effective training presentations to internal and external staff, sharing brand vision and engaging seasonal stories to link with products.
- Monitor product placement opportunities, adapt and translate social media contents, press releases, and collaterals for training and PR usage.
- Support the launch of buying events and participate in key client meetings to promote new collections.
- Analyze market trends and competitive landscapes.
- Assist with new assignments as necessary to meet business goals.
Requirements
- A minimum of 8 years of proven marketing experience, ideally in relevant industries (Eyewear and/or Beauty).
- Candidates with experience from multi-brand and competitive environments, with agency background a plus.
- A proven track record in devising and managing trade marketing strategies and high-quality visual merchandising projects.
- Excellent project management, presentation, and communication skills.
- Proactive, organized, self-motivated, and able to quickly react in a changing environment.
- Detail-minded, analytical, and energetic with a strong sense of responsibility.
- Fluent spoken and written English and Mandarin required.
- Proficient Excel and PowerPoint skills.
- Capable of working under stress and leading multiple projects with tight deadlines.
- Travel may be required.
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