Luxury Goods Marketing Expert

7 days ago


Hong Kong Island, Hong Kong SAR China Thélios Full time

Job Function

The successful candidate will be responsible for developing and implementing trade marketing strategies that drive sales growth and brand awareness.

Responsibilities

  1. Develop and implement trade marketing strategies, including visual merchandising, promotions, and training presentations.
  2. Communicate with headquarters and customers to drive implementation of trade marketing plans and track results to evaluate ROI.
  3. Lead regional partners to enhance share of space and deliver high-quality visibilities across different competitive optical channels.
  4. Work closely with vendors to optimize costs and quality, ensuring timely deliveries and accurate technical VM details.
  5. Guarantee effective training presentations to internal and external staff, sharing brand vision and engaging seasonal stories to link with products.
  6. Monitor product placement opportunities, adapt and translate social media contents, press releases, and collaterals for training and PR usage.
  7. Support the launch of buying events and participate in key client meetings to promote new collections.
  8. Analyze market trends and competitive landscapes.
  9. Assist with new assignments as necessary to meet business goals.

Requirements

  • A minimum of 8 years of proven marketing experience, ideally in relevant industries (Eyewear and/or Beauty).
  • Candidates with experience from multi-brand and competitive environments, with agency background a plus.
  • A proven track record in devising and managing trade marketing strategies and high-quality visual merchandising projects.
  • Excellent project management, presentation, and communication skills.
  • Proactive, organized, self-motivated, and able to quickly react in a changing environment.
  • Detail-minded, analytical, and energetic with a strong sense of responsibility.
  • Fluent spoken and written English and Mandarin required.
  • Proficient Excel and PowerPoint skills.
  • Capable of working under stress and leading multiple projects with tight deadlines.
  • Travel may be required.

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