Digital Content Strategist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China The Peninsula Hong Kong Full time

About The Peninsula Hong Kong

The Peninsula Hong Kong is a legendary hotel that has been a symbol of luxury and elegance since its opening in 1928. Located in the heart of Hong Kong's vibrant Tsim Sha Tsui district, the hotel offers stunning harbour views and a unique blend of traditional and modern amenities.

Responsibilities:

  • Develop and implement a comprehensive digital content strategy to engage with customers and enhance the hotel's online presence.
  • Oversee the creation and distribution of digital content, including social media posts, blog articles, and email newsletters.
  • Monitor and analyze the performance of digital content to identify areas for improvement and optimize the content strategy accordingly.
  • Collaborate with the marketing team to develop and execute campaigns that drive website traffic and increase brand awareness.

Requirements:

  • At least 4 years' experience in digital content management, preferably in the hospitality industry.
  • Proficient in English, Cantonese, and Mandarin.
  • Advanced computer skills and knowledge of various software applications, including Microsoft Excel and Access.
  • Self-motivated, resourceful, and positive working attitude.


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