Senior Regional Marketing Manager

6 days ago


Kowloon, Hong Kong SAR China Manduarh Consultancy Limited Full time

Senior Regional Marketing Manager (Greater China) Job ID : Industry : Retail/Luxury Function : Marketing Work Location : Kowloon Salary Range : HK$45K - HK$60K p.m. Description: Our client is a popular jewelry retailer, with branches in major cities in Asia and customer based across the globe. Report to Director and supervise the marketing and CRM teams Formulate marketing strategies and define marketing calendar with holistic plans for brand positioning, product marketing, CRM, etc. Initiate and pilot the planning, execution and measurement of marketing initiatives including ATL & BTL advertising, loyalty programs, digital branding programs, etc. Analyze competitive activities and market trend to define and formulate CRM strategies and programs Work closely with various functional teams to effective the marketing strategies as well as ensure the execution achieves the goals and objectives Responsible for budget planning and forecasting as well as manage the A&P expenses and ensure the resources are utilized effectively and properly Requirements Bachelor Degree or above in Marketing, Business Studies or related discipline 10+ years all round marketing experience with at least 5+ years at a managerial level; exposure for Greater China/Asia is definitely an advantage Strong business sense and strategic thinking; ability in formulating sales-driven marketing plan and innovative/creating action Strong numerical sense with analytical skill; ability to develop immediate and short to long term response based on the analytical insights against the market trends Excellent leadership, presentation and project management skillGood knowledge in MS Excel, Word, Powerpoint and Chinese word processing Good command in both written and spoken English and Chinese (including Mandarin) #J-18808-Ljbffr



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