Regional Media Manager

Media strategy, media partner relations and external promotion Develop and execute regional media strategies that align with corporate communication goals and support school-level marketing and admissions initiatives. Build and maintain strong relationships with regional and local official media, educational media, and social media partners. Leverage regional scale to negotiate optimal annual media buys. Work closely with school marketing teams to plan media promotion strategically to optimise resource usage while maximising school visibility. Ensure consistency in messaging across all media channels to maintain a strong and unified brand image. Digital advertising implementation Collaborate with the school marketing and admissions teams and lead the implementation of digital advertising campaigns, including SEO and SEM, aimed at attracting admissions for schools. Monitor the effectiveness of digital advertising efforts, collect and analyse data, provide in-time feedback and take actions for optimisation. Collaboration with schools Work closely with school marketing and admissions teams to understand the characteristics and the education offerings of various schools. Collaborate with school teams to develop the yearly marketing strategy, including the external communication and promotion plan. Develop and track KPIs to measure the effectiveness of school marketing efforts. Monitor the execution process to ensure marketing goals and KPIs are met. Facilitate cross-school collaboration on external promotion and media-related events, ensuring alignment with the school marketing and admissions strategy. Organise and deliver media training sessions for schools as necessary. Market intelligence and competitor monitoring Monitor competitors’ communications activities, with a particular focus on digital marketing tactics and strategies. Provide information and insights to the Regional Head and the regional market intelligence function, to support the analysis of the market trends and competitive movements. Others Coordinate between the corporate agency and schools to provide necessary support in the event of a PR crisis. To carry out any other duties required by the Regional Head. Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, Journalism, or a related field; a Master’s degree is preferred. Proven experience in media management, digital marketing and advertising, preferably with experience and connections in the education sector. Strong relationship-building and negotiation skills to develop and maintain media partnerships. Familiarity with digital advertising platforms, tools, and analytics. Strong learning abilities and analytical skills to monitor and interpret market trends and competitive dynamics of the K12 international education industry. Ability to work collaboratively with diverse stakeholders, including media partners, school teams and cross-functional teams. Ability to work under pressure and manage multiple projects effectively. Willingness to travel and work on weekends or evenings to attend events, meet media partners, and support local school teams. Interested parties please send us your detailed resume including current and expected salary by clicking "Apply Now". Your application will include the following questions: How many years' experience do you have as a Media Manager? What's your expected monthly basic salary? Which of the following languages are you fluent in? Personal data provided by applicants will be treated in strict confidence and used for recruitment purposes only. Applicants who do not receive a response within 2 months may consider their application unsuccessful. All applicants may be considered for other suitable positions with the Foundation and will be deleted from our records after 6 months from the date of application. We are committed to safeguarding and promoting the welfare of all the students in our care and expect all applicants to share this commitment. We align our recruitment practices to the recommendations of the International Task Force on Child Protection. Before any appointment is confirmed, we implement effective recruitment practices which include: interview, identity check, criminal record check and character/professional references. All teachers and other adults working at YCYW schools are expected to read and comply with our Child Protection Policy and Procedures and our Adult Code of Conduct for Working with Students. For more info about YCEF, please visit our website at: For more info about YCIS-Hong Kong, please visit our website at: #J-18808-Ljbffr