Regional Social Media Program Manager, North Asia

Regional Social Media Program Manager, North Asia Add expected salary to your profile for insights We’re hiring a Regional Social Media Program Manager for the Hilti North Asia Regional Team to drive social media programs across North Asia region (Mainland China, Hong Kong, Taiwan, Japan and Korea) and to directly manage and operate Hong Kong’s social media strategy and digital marketing initiatives. Who is Hilti? About Hilti At Hilti, we are a passionate global team committed to making construction better. As a trusted partner for productivity, safety, and sustainability, we provide our customers innovative solutions that impact the buildings, roads, and infrastructure people rely on every day.Hilti is where individuals grow lasting careers by exploring possibilities, maximizing their potential, owning their development, and making a real difference every day. In 2024, we are thrilled to be recognized as the 5th World's Best Workplaces™ by Great Place to Work® Institute.About Hilti North Asia We have 1,800+ members in 5 Market Organizations in the North Asia region: Hong Kong, Mainland China, Taiwan, Japan, and South Korea, with Hong Kong being the regional hub as well in a separate office. There are also 2 production plants located in Mainland China (Zhanjiang & Shanghai).Our unique caring and performance-oriented culture has gained worldwide recognition - in 2024, we are thrilled to be recognized as the 4th Best Workplaces™ in Asia by Great Place to Work® Institute What's the role? Hands-on Social Media Management for Hong Kong Manage Hong Kong’s social channels: Facebook, Instagram, YouTube, LinkedIn, and WhatsApp. Build and maintain a content calendar with brand-aligned creative, copy, and publishing cadence. Engage and grow online communities. Content Creation & Campaign Production Develop content concepts and produce/adapt assets (short-form videos, carousels, stories, reels, thought-leadership posts). Brief and manage agencies for high-production pieces. Tailor content for different audiences (specifiers, contractors, engineers) and channels. Sprinklr Operations & Analytics Use Sprinklr for scheduling, listening, routing, and reporting; troubleshoot with Global as needed. Initiate conversational marketing campaigns on WhatsApp and co-create content with partners and agencies. Build monthly dashboards (reach, engagement, CTR, VTR, site traffic) and provide insight-driven recommendations. Influencer & Employee Advocacy Programs Identify and develop influencer pools (internal & external), execute engagement campaigns and content. Drive Hilti Network (employee advocacy program) internal communications, promote participation, and boost engagement through social content and internal campaigns. Present monthly progress and quarterly impact to the Hong Kong’s executive management team and regional digital team. Run test-and-learn sprints (creative formats, copy angles, posting windows, targeting) and document playbooks. Regional Strategy & Governance (North Asia) Lead the internal employee advocacy program (“Hilti Network”): activation, content kits, training, governance, and recognition. Support external influencer programs: design frameworks, source/manage creators with 5 offices in North Asia/agencies, ensure brand safety and optimize performance. Collaborate with Global Digital, Marketing, HR, and product marketing teams to ensure consistent messaging and enablement. Own program KPIs, dashboards, insights, and regional social budgets. What do you need? Bachelor’s degree in Marketing, Communications, or a related field. Around 5–8 years’ work experience in social media including at least 2 years of direct channel management and community moderation. Proven experience working in social media or digital marketing agency environment is essential. Self-motivated professional with a strong passion for social media and digital engagement. Past track record in delivering influencer programs, creator collaborations, and enabling employee advocacy or internal training. Exceptional copywriting and content adaptation skills for LinkedIn, Instagram, Facebook, and YouTube, with familiarity in short-form video trends. Proficiency with enterprise social media platforms (Sprinklr preferred) for publishing, listening, care, and reporting. Strong analytical mindset with experience in dashboards, UTM tracking, and insight storytelling. Ability to manage stakeholders across cultures and balance regional strategy with local execution. Fluency in English and Cantonese; Mandarin is a plus. Experience in B2B, industrial, or construction sectors is highly desirable. Basic video editing and design skills (Premiere, CapCut, Canva) and understanding of performance marketing workflows (Demand Generation, CRM/MA integrations, webinar promotion) are advantageous. Aspire to build a long-term career with flexibility to relocate for future advancement. Candidates with less experience will be considered; the position title will be commensurate with experience. Additional Information Before Submitting Your Application Thank you for your interest in joining Hilti Before you apply, please take a moment to review the following key details: Every application is carefully reviewed by our dedicated Talent Acquisition team. We truly value your interest and take the time to consider each candidate thoroughly. Our end-to-end hiring process typically takes 4 to 8 weeks. Please note that only shortlisted candidates will be contacted for the next steps. To help you succeed, we’ve prepared a helpful guide for interviews with Hilti representatives. Be sure to check it out: Preparing for your Hilti Interview | Hilti Careers Ready to Apply?Click the “Apply Now” button to submit your application and take the first step toward an exciting career with Hilti. #J-18808-Ljbffr