Expression of Interest: Activation Executive

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can’t wait, let’s shape it together BAT HK has an exciting opportunity for an Activation Executive. Your key responsibilities will include: Design and manage overall Horeca plan and its budget allocation with aims to improve overall channel return on investment and sales performance. Work with all partners internally and externally, support in building strategic plans for Horeca. Deliver activities to improve brand presence & product trial, while ensure a strong conversion to regular and loyal consumers to sustain the growth and competitiveness Collaborate with Trade team & SPI team on identification and extraction of deep consumer insights as needed for Horeca development. Consumer/Trade Activation & Merchandising support Develop overall merchandising and visibility strategy and budget plan. Lead the implementation of the agreed route to market strategy, merchandising plan and distribution coverage to optimize the launch and growth of the brand in the market. Work with local creative agencies to develop & implement merchandising support campaign. Manage implementation agencies & distributor to ensure proper execution of brand cycle campaign and brand ambassador execution. Liaising with Brand and Trade team on resource allocation, in-store display design, in-market communication. Provide Operation support Assist GT & Activation Manager to prepare operational planning & briefing, coordinate the deployment of cycle activation with internal and external co-workers, ensure execution are within brief. Provide reports to managements for performance tracking & insights collected from retail and consumer. Contribute to fact-based decision-making through the provision of market analysis with clear recommendations for action and insightful post implementation reviews. Assisting the GT & Activation Manager about the Activation and Merchandising budget management, POSM inventory management and tracking of progress & return on investment. Relationship Management Develop strong business relationship with trade counterparts and agencies to ensure proper implementation of activities / plans according to company objectives Work collaboratively with internal collaborator (e.g. Brand / Finance / SPI) to ensure smooth operation and achieve company objectives What are we looking for? At least 3-4 years Trade marketing / consumer brand activation experience preferably in a renowned FMCG company Strong inter-personal skills and communication skills Strong coordination and project management skills Experience in managing multiple projects simultaneously Strong analytical skills and logical/creative thinking Strong intuition for business & critical thinking Continuous Improvement Mentality University graduate in Business Administration or equivalent. Disclaimer: We might not have an open role at this moment, but, because our work environment is very dynamic, we would love to hear from you We encourage you to apply and the moment we have a suitable position for your profile, the Recruitment Team will contact you as soon as possible. What we offer you? We offer a market leading annual performance bonus (subject to eligibility) Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential. #J-18808-Ljbffr