Senior Marketing Manager

23 hours ago

Hong Kong Island, Hong Kong SAR China GoGoX Full time

Senior Marketing Manager at GoGoX We are looking for a strategic and hands‑on leader to drive GoGoX’s presence in Hong Kong. This person will be leading the Marketing department, taking full ownership of the marketing mix—from B2B partnerships to mass‑market user acquisition—to ensure that GoGoX remains the logistics partner of choice for businesses and individuals alike. What You Will Deliver Orchestrate Country Marketing Plans: Develop and execute integrated strategies that drive user acquisition, activation, and retention across both B2C and B2B verticals. Data-Driven Decision Making: Move beyond basic analysis; utilize internal data and market trends to identify high‑value customer segments (SMEs, Enterprise, Individual users) and optimize unit economics. Budget & ROI Ownership: Manage the marketing budget with a focus on efficiency, ensuring every dollar spent contributes to revenue targets, order volume, or brand equity. Performance Optimization: Work closely with the Regional Growth team to fine‑tune full‑funnel performance, balancing brand awareness with aggressive conversion tactics. Brand, Partnerships & Engagement Integrated Campaign Management: Lead the execution of “360-degree” campaigns (online and offline) that keep GoGoX top‑of‑mind in the local logistics market. Strategic Ecosystem Building: Drive meaningful partnerships with Ops, Sales, and Product teams to launch impactful events, exhibitions, and merchant collaborations that drive quality leads. Content & Brand Voice: Act as the guardian of the GoGoX brand in Hong Kong, ensuring a distinctive, resonant tone of voice across all channels that speaks effectively to our local audience. Team Development: Manage and mentor a marketing team, fostering a culture of testing, learning, and creative problem‑solving. Regional Alignment: serve as the bridge between Hong Kong and the Regional Brand team, translating high‑level regional goals into localized, actionable tactics. Who You Are Experience: Bachelor’s degree with 8+ years of marketing experience, with a strong preference for B2B or B2C logistics/tech backgrounds. The Sweet Spot: You have a unique blend of strategic planning capabilities and a hands‑on execution mindset. You are willing to build things from the ground up. Analytical Mindset: You are comfortable navigating data to inform decisions. You understand how marketing metrics tie into broader business objectives (revenue, retention, LTV). Local Expert: You have strong knowledge of the Hong Kong marketing landscape, local consumer behavior, and SME business needs. Agility: You thrive in ambiguous, fast‑paced environments and can pivot strategies quickly based on market feedback. Communication: Excellent command of English and Cantonese. You are a clear communicator who can influence stakeholders across a matrix structure. Leadership: Proven track record of managing a small team or projects, with the ability to self‑motivate and inspire others. Job Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing Industries: Technology, Information and Internet and Transportation, Logistics, Supply Chain and Storage #J-18808-Ljbffr

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