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Senior Manager, Digital Marketing
2 months ago
- Formulate marketing and sales strategy for BOCHK personal banking, Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix
- Plan and orchestrate digital product (Foreign Exchange, Loan, Mortgage, Deposit etc) and segment digital campaign planning, evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth
- Develop Mobile Banking brand proposition, drive digital acquisition including mobile account opening, digital usage and customer digital engagement
- Drive digital development and marketing roadmap including but not limited to digital platforms (websites UI/UX and SEO), Digital content, Paid Media, Social Media and technology advancements
- Proactively understand and analyze market trend as well as competitors' business and marketing activities for management reference
- Provide regular management updates on business performance and marketing programs efficiency, including examination of the effectiveness of the programs, best practice sharing and improvement plans, in order to continuously achieve best utilization of resources and maximization of sales and revenue growth
- Effectively manage marketing budget and control expenses for every sales and marketing campaign
- Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
- At least 10 years solid working experience in digital marketing and brand management and content marketing, plus minimum 5 years of team leader experience. Working experience in Banking is preferred but not a must.
- A good self-starter with excellent leadership and influencing skills. Management consulting or project management experience is an advantage
- Excellent communication and presentation skills, and good command of English and Chinese in both written and spoken including Putonghua
