General Manager

General Manager (Sales Marketing Product) FMCG Nutrition Supplement Healthcare Hong Kong, Hong Kong HK$ 80,000.00 - 100,000.00 (Hong Kong Dollar) Job Openings General Manager (Sales Marketing Product) FMCG Nutrition Supplement Healthcare About the job General Manager (Sales Marketing Product) FMCG Nutrition Supplement Healthcare King Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions for financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process. General Manager (Sales, Marketing, Product) | FMCG, Nutrition, Supplement, Healthcare The Company is a well-established, Hong Kong-based leader in the pharmaceutical /nutrition / supplement / healthcare sectors, renowned for its commitment to quality, innovation, and expertise. With a strong presence in regulated markets, the firm delivers high-quality products and services to a diverse customer base, including retail consumers, healthcare professionals, and institutional partners. Amid rapid growth and evolving market dynamics, the company is seeking a strategic and highly sales-driven General Manager /Head of Sales & Marketing to lead its sales, branding, marketing, and product development initiatives in the Hong Kong market. This leadership role will be critical in driving a revenue turnaround, enhancing brand presence, and innovating product offerings across all sales channels, including key accounts, OTC, and retail, in a competitive and regulated landscape. Reporting directly to the CEO, you will lead a team of approximately 20 professionals, ensuring alignment with corporate goals, maximizing market penetration, and fostering innovation in a fast-paced, performance-oriented environment. Responsibilities Develop and execute a high-impact sales and marketing strategy, prioritizing aggressive revenue growth, brand enhancement, and customer engagement across all sales channels (key accounts, OTC, retail, e-commerce, and institutional) in the Hong Kong market to achieve a significant revenue turnaround. Oversee daily operations of sales, marketing, and product development teams, driving ambitious sales targets, executing high-impact campaigns, and launching OTC and nutritional supplements that deliver exceptional customer experiences and market share growth. Lead branding initiatives to strengthen the companys market position, ensuring consistent messaging and alignment with the companys focus on nutrition and wellness solutions. Drive product development efforts, collaborating with R&D and supply chain teams to innovate and launch market-driven OTC, dietary supplements, and functional nutrition products that meet consumer needs and regulatory standards to boost sales performance. Establish and maintain policies, governance, and documentation to ensure compliance with Hong Kong regulations, data protection standards, and industry best practices for OTC and nutritional products. Collaborate cross-functionally with the CEO, finance, operations, and e-commerce teams to assess market needs and implement innovative, cost-effective solutions that drive revenue and support business objectives. Stay abreast of market trends, consumer behavior, and regulatory updates in the nutrition and supplements sector to maintain a competitive edge in sales, marketing, and product strategies. Lead and mentor a team of approximately 20 professionals across sales, marketing, and product development, fostering a high-performance, results-driven culture, setting aggressive goals, and ensuring exceptional standards of execution. Act as the lead point of contact for sales and marketing matters during audits, compliance reviews, and regulatory interactions, particularly for OTC and health supplement products. Participate in ad-hoc assignments to support the company's broader business objectives, including omnichannel strategies, key account management, and market expansion initiatives. Qualifications Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline; Master's degree strongly preferred. 12+ years of experience in sales and marketing roles, with at least 5 years at a managerial level, preferably within nutrition, supplements, OTC, retail, or FMCG industries. Proven expertise in driving sales growth and revenue turnarounds, with a track record of achieving significant revenue and market share milestones in the Hong Kong market, particularly in key accounts and OTC channels. Strong knowledge of sales channels (key accounts, OTC, retail, e-commerce), digital marketing, branding strategies, product development processes for nutritional supplements, and regulatory requirements in Hong Kong. Demonstrated ability to deliver compliant, customer-centric, and sales-driven operations in a dynamic, regulated environment. Strategic and relentless leadership style, with a proven ability to drive revenue growth, reset expectations, and lead cross-functional teams to exceed ambitious sales targets. Proven experience managing high-stakes sales, marketing, and product development projects, stakeholder communications, and cross-functional collaboration, with direct reporting to C-level executives. Exceptional leadership, communication, and problem-solving skills with a hands-on, collaborative, yet fiercely results-driven approach. Strong analytical skills, detail-oriented, and able to multitask while meeting tight deadlines in a high-pressure, sales-focused environment. Proficiency in spoken and written English and Chinese; strong computer skills, including familiarity with CRM, ERP, and marketing analytics tools. Apply / Refer a Friend Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at or apply directly. Know somebody who might be interested? Share this job with them Please note that only shortlisted applicants will be contacted. #J-18808-Ljbffr