Senior App Marketing Officer

Assistant PR & Marketing Manager (Overseas Market) Responsibilities 1. App Launch & Integrated Marketing Support Work closely with the marketing manager and team to plan and execute launch and growth marketing campaigns for the new app. Support 360° launch activities, including digital, KOL/influencer, and offline initiatives. Digital Ads (SEM & Meta Ads): help plan, set up, and optimize Google Ads (SEM) and Meta (Facebook/Instagram) campaigns to drive app downloads and awareness. Social Media & Content: assist in developing content calendars, managing organic social posts, and supporting community engagement before and after launch. Market & Competitor Research: conduct desktop research on app marketing trends, competitors, potential partners, and KOLs; summarize findings into practical insights for campaign planning. 2. Ongoing B2B Marketing & Performance Optimization Paid Ads Monitoring & Analysis: monitor and optimize existing B2B Google Ads and Meta Ads campaigns; identify optimization opportunities to improve CPC, leads, CVR and other key KPIs; analyze performance and user behaviour via GA4 and Google Ads and provide regular insights. B2B Social Media Management: prepare concise reports on social media engagement, reach, and lead quality. 3. Offline, OOH & Marketing Proposal Support Support planning and coordination of OOH / offline marketing activities (e.g. outdoor ads, POSM display, events or partner activations). Assist in preparing marketing proposals, campaign decks, and recap reports for internal stakeholders and external partners. Help maintain an organized campaign calendar and asset library across online and offline channels. Conduct basic research on suitable media channels, event opportunities, and collaboration partners to support planning. Job Requirements 2+ years of hands‑on experience in performance/digital marketing, including executing and monitoring SEM and Meta Ads campaigns. Proven ability to track campaign KPIs, conduct basic data analysis, and report on key digital marketing metrics. Solid understanding of core SEO principles and experience with execution tasks (e.g. content optimisation, keyword research support). Familiarity with tools such as SEMrush and Google Search Console is a plus. Experience in KOL / influencer campaigns and/or social media content planning is an advantage. Exposure to OOH / offline campaigns, events, or POSM is a plus. Strong desk research skills – comfortable conducting online research on competitors, media channels, and KOLs and turning findings into clear summaries. Excellent communication and teamwork skills with a proactive, can‑do attitude. Well‑organised, detail‑oriented, and able to manage multiple projects effectively in a start‑up environment. Quick learner with the ability to work independently. In‑app Marketing and B2B in‑house experience is an advantage. Fluent in Cantonese; good command of written and spoken English and Chinese. Application Process Which of the following statements best describes your right to work in Hong Kong? What’s your expected monthly basic salary? How many years’ experience do you have as a marketing officer? What We Offer Catch Gold Technology, established in 2013, is an innovative company specializing in Point of Sales (POS) systems for the food and beverage (F&B) industry. Our mission is to enhance operational efficiency and deliver extraordinary customer experiences in the F&B industry through state‑of‑the‑art technology and exceptional service. As a leading provider of F&B solutions, Catch Gold Technology is dedicated to developing innovative, flexible, and user‑friendly POS systems to meet the diverse needs of the industry. Our team consists of top line software development professionals with a deep understanding of the F&B industry, predominantly in the Greater Bay Area. With our vast knowledge and technical proficiency, we strive to offer our customers outstanding customized solutions, technical support, and after‑sales services. #J-18808-Ljbffr