Senior Officer, Digital Marketing

4 days ago


Hong Kong Island, Hong Kong SAR China Classy Wheeler Limited Full time

Senior Officer, Digital Marketing (Finance industry) - IC Client Description Well-known personal financial services company Job Description Candidate with less experience will be considered for the post of Officer, Digital Marketing. Responsibilities Assist formulation of digital marketing strategy. Initiate, plan and drive different digital marketing campaign to attain overall business goal Plan and execute the digital marketing campaigns to drive traffic/ conversion/ ROAS through SEO, SEM, programmatic and social media, affiliate, etc Measure, analyze and report performance of all digital marketing campaigns against goals and optimize the leads generation Monitor and implement the website/ app performance tracking Work closely with cross-functional teams to ensure the effective communications Lead agencies for achieving the marketing objectives and delivering with quality and timely Work closely with affiliate partners for driving marketing initiatives Job Requirements Bachelor Degree holder in Marketing, Business, Information System or related disciplines Minimum 6 years of experience in digital marketing/ performance marketing. inexperience in digital agency is a plus Strong in analytics with proven track records of driving performance. Familiar with on-site tag planning and implementation; mobile marketing and web analytics tools is a must, including Google Marketing Platform (Google Analytics, Google Tag Manager, Firebase, Doubleclick Campaign Manager), Content Management System, etc. Good command of both spoken and written Chinese and English An excellent team player, able to work independently and flexible to react promptly #J-18808-Ljbffr



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