Senior Marketing Manager

Join to apply for the Senior Marketing Manager role at Infopro Digital . About the role Infopro Digital is a B2B group specialising in information and technology, with a presence in 20 countries. We are seeking a Senior Marketing Manager to lead subscriptions marketing for our flagship financial market brands: Risk.net, WatersTechnology, and FX Markets, based in our Hong Kong office. As Senior Marketing Manager, you will: Act as the subscriptions marketing lead for Risk.net, WatersTechnology and FX Markets. Work alongside the Head of Marketing, Asia-Pacific to design and deliver strategies that retain and grow subscriptions revenue. Engage subscribers to ensure maximum value from their subscription. Generate new, high quality business leads for our sales teams. Manage a marketing specialist based in Hong Kong. Collaborate with brand leadership to review and refine strategy, driving engagement, retention, and acquisition. Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano. Deliver high-quality lead generation, campaign execution, website optimisation, and subscriber onboarding journeys. Provide regular reporting to senior management and board level. Key tasks and responsibilities Execute and track all marketing activities across digital and offline channels. Review and optimise website content and subscriber journeys to improve conversion. Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement. Create digital templates and collateral to support subscription sales. Research, Tracking & Reporting Build and manage data acquisition strategies, including list research, cleaning, and gap analysis. Develop deep product knowledge to improve campaign targeting and positioning. Monitor subscriber usage by market segment using analytics tools; share insights with sales and leadership teams. Conduct qualitative and quantitative market research, including direct customer calls. Analyse competitor offerings and feed into product development and positioning. Report monthly on subscriptions performance at board level. Work closely with sales, customer services, and other marketing teams to ensure alignment. Collaborate with global marketing peers to share best practices and drive innovation. Explore opportunities to increase efficiencies through AI and other emerging technologies. Contribute to wider business projects as required. Requirements Minimum 5 years’ experience in B2B subscriptions marketing. Strong command of English and proven copywriting ability. Experience managing and mentoring a marketing team. Advanced knowledge of HubSpot and CRM systems. Analytical, with experience using Power BI, Excel, and Google Analytics. Strong interpersonal and communication skills, with the ability to build relationships internally and externally. Highly organised, problem-solving, and commercially driven. Benefits 20 days annual leave Medical and dental Insurance Training & Development Performance Bonus Maternity leave Paternity leave Employee Referral Scheme Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Technology, Information and Internet and Financial Services We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law. To fully comply with all laws prohibiting discrimination in all phases of employment, we monitor all job applications anonymously and confidentially for statistical purposes only. #J-18808-Ljbffr