Assistant Marketing Manager

Client Description Leading telecom carrier and IT solutions company Assistant Marketing Manager (Fixed-line) (SME Requisition and Retention) Responsibilities Assist to develop marketing strategies of fixed line and broadband services to achieve performance targets and leading positioning Design appropriate GTM approaches, targeting, best-in-class marketing programs and offers to drive the acquisition performance Drive internal departments and or external parties to develop customer oriented marketing program logistics, including program documentation, system setting, sales training, customer communication Perform target setting benchmarking, program result tracking and performance analysis Conduct regular performance review with sales channels, fine-tune sales approach and marketing programs for hit rate improvement Collect customer feedbacks and continuously improve customer communications Launch quarterly marketing programs / campaigns for new acquisition, win back and upgrade of ICT solutions Prepare monthly in-depth analysis of existing customer spending & line base, market trends and able to draw insight and suggest timely improvement plans and actions Contract management & retention: conduct analysis of existing line base revenue by segment and devise customer management approach for retention and upsell with relevant solutions. Able to liaise with sales on day-to-day cross products offering & pricing and conduct sales briefings for services & program updates Explore possible solution partners to devise solution package and be responsible for vendor management Be responsible and accountable for team’s incremental revenue target Work closely with marcom colleague on awareness & communication campaigns e.g. seminars, events, collateral production, website content maintenance, etc Requirements Bachelor degree in Marketing or related disciplines At least 5 years’ relevant B2B marketing experience, preferable in telecommunications or IT industry Strong project management skills, attentive to details and able to meet tight deadlines Creative, positive-thinking, good business sense with analytical abilities and presentation skills Proficient in MS office applications (MS Word, Excel, PowerPoint) Good command of written and spoken English and Cantonese Candidate with more experience will be considered as Marketing Manager University graduate in Marketing, Business Administration or related discipline 3-5 years’ or above marketing experience, preferably from telecommunication / IT / service industry Proven experience in partnership and vendor management Knowledge in IT related marketing experience will be a plus Excellent in preparing management presentation, data analysis and business intelligence tools Senior Marketing Executive (Fixed-line/Broadband) Responsibilities The jobholder will be accountable for marketing of fixed line & broadband services to commercial customers. The major responsibilities include: Assist in preparing marketing plans and strategies for the launch of new solutions & services Conduct market analysis on industry specific applications, business needs, gather market intelligence and analyze internal/external data through research Execute marketing programs and campaigns, work closely with internal product teams, channels and external solution partners; collect customer feedback and refine programs as needed Compile business / program performance tracking reports, competitive analysis timely for management review Perform data extraction and lead generation Track and analyze marketing campaigns Coordinate and monitor the maintenance, integrity, and security of databases Conduct user acceptance test and communicate requirements to IT department Explore and identify new products and solutions with Product Teams, prepare market intelligence & correspond actions, performance market & sales performance analysis. Design and review pricing, packaging and developing Go-To-Market plans for new products. Work and collaborate with internal departments and external vendors to define solutions pricing strategy and ultimately win cases. Manage and maintain in appropriate vendor relationship; Develop full sets of marketing communications materials such as user guide, supplemental agreements, T&C, leaflet, sales briefing & presentation deck; Provide training and briefing to sales team; Formulate and implement marketing programs and projects; evaluate & review the results of those programs Develop customer journey for corporate solutions customers; Manage & train up sub-ordinates and motivate colleague as a mentor Execution of events organization, i.e. event theme, event rundown & preparation works, co-ordination with other teams, say Sales Team and Solutions Team, invite & collaborate external partners to participate events. Requirements Bachelor degree in Marketing, Business Administration or related discipline At least 2 years of marketing experience, preferable in telecommunications/ ICT industry Possess excellent data analytical skills Creative, self-motivated, good communication skills and attentive to details Ability to work under pressure, manage multiple marketing programs with tight deadlines Proficient in MS office applications Good command of written and spoken English and Cantonese Candidate with more experience will be considered for a senior role Degree holder in Information Technology, Data Accessing & Manipulating, Statistics, Computer Science and related disciplines Minimum 3 years’ experience in data extraction Hands-on experience with Oracle, SQL Server, SSIS, Excel preferred Basic understanding of IT / Telecommunications business preferred Effective interpersonal and communication skills, able to work with all levels Degree holder in Marketing or Business related discipline 5-7 years working experience; Interest in mobile business Highly proactive and self-motivated, able to work independently and handle multi-tasks A good team player with excellent communications and interpersonal skills Detailed oriented and work well with figures Excellent English and Chinese in both written and verbal communications Proficiency in MS Office applications including PowerPoint, Excel, Word and Chinese word processing #J-18808-Ljbffr