Tai Ping | Senior Marketing Executive
6 days ago
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HR & Admin Officer at Tai Ping Carpets LimitedWe are seeking an experienced Senior Marketing Executive to join our team. The role requires a strategic and comprehensive understanding and ability to plan and execute traditional, on- and offline marketing across the Greater and Mainland China markets.
The Senior Marketing Executive will be responsible for developing, driving and implementing a holistic marketing program in Asia, targeting residential market and third-party distribution channels, to support our major growth objectives.
Responsibilities:
- To develop and implement comprehensive marketing strategies aligned with company and sales objectives.
- Assist in the detail development and execution of marketing and PR initiatives across various channels in Hong Kong and Mainland China.
- Identify and assist in establishing strategic partnerships with third-party distribution channels, particularly in Mainland China.
- Collaborate closely with sales teams to align marketing efforts with distribution goals and objectives.
- Stay updated on market trends, regulations, and best practices in third-party distribution marketing in Mainland China.
- Oversee the collection development process and generate product marketing materials.
- Ensure proper brand presentation across all channels and media.
- Utilise digital marketing channels, such as search engine marketing (SEM), social media advertising, and content marketing, to drive targeted traffic and generate sales leads.
- Stay updated on industry trends, competitors, and emerging marketing technologies and channels.
- Gather and analyse data on market performance, customer behaviour, and sales trends.
- Create visually compelling graphics, including invitations, communications materials, and other marketing collateral.
- Conceptualise and produce videos, reels, and multimedia content to showcase Tai Ping products and brand story.
- Manage the online store and company website (regional related content).
- Oversee trademark and infringement matters.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in marketing, with a focus on digital marketing, graphic design, and multimedia content creation, preferably in the luxury consumer goods, lifestyle and arts, or interior design and architecture industry.
- Exposure in Mainland China market and experience in luxury furnishing/furniture brand is a plus.
- Experience or knowledge with data mining techniques, big data analytics, and lead generation strategies.
- Experience with digital marketing platforms, such as SEO, social media management, email marketing, and analytics tools.
- Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and multimedia/video editing software.
- Excellent written and verbal communication skills, with strong analytical and problem-solving skills.
- Ability to conceptualize and develop engaging graphics, videos, reels, and multimedia content.
- Strong interpersonal skills, with the ability to work independently and thrive in a fast-paced environment.
- Flexibility to travel for events or meetings as required.
- For candidates with less experience, will be considered as Marketing Executive.
Associate
Employment typeFull-time
Job functionMarketing
IndustriesDesign Services
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