Marketing Manager – Travel Company

4 hours ago

Hong Kong Island, Hong Kong SAR China Charlotte Travel Limited Full time

As Marketing Manager, you will lead the development and execution of the annual marketing strategy, focusing on brand awareness and lead generation. You will define and track key performance indicators (KPIs), manage and optimise the full customer journey across multiple channels, and oversee all marketing activities within our CRM system. You’ll create and manage data-driven campaigns, adapt quickly to market changes, and conduct regular performance reviews to drive actionable improvements. Your responsibilities include managing the marketing budget, supervising the Marketing Executive, and ensuring high-quality, up-to-date content across public platforms. You will design and run multi‑channel marketing campaigns—including partnerships, SEO, email, and elite events—to attract ultra‑high‑net‑worth clients. You’ll also develop sales tools, create new funnels and support lead conversion efforts. Collaboration is key: you’ll work closely with the PR & Communications Manager to create high‑conversion content, leverage media coverage, and maximise event impact. You’ll provide insights to inform campaigns and represent the company at events and meetings as required. Key Responsibilities: Develop and execute annual marketing strategy and KPIs Manage customer lifecycle and CRM marketing activities Lead data‑driven campaign creation and budget optimisation Supervise content and campaign delivery across all channels Collaborate with PR & Communications for content and events Analyse performance and implement improvements Represent the company at relevant supplier, client, and industry events This role requires a hands‑on, results‑driven marketer with strong leadership, analytical, and collaboration skills. Total marketing experience: 5–8 years in B2C marketing, ideally in travel, hospitality, luxury, or related lifestyle sectors. Hands‑on CRM and lifecycle marketing experience (email journeys, segmentation, automation, lead nurturing) and familiarity with at least one major CRM/marketing automation platform.Analytical skills: confident with performance dashboards, KPIs, attribution, and optimisation of spend and funnels.Prior exposure to UHNW or premium clientele, luxury brands, or membership/concierge models is a strong plus, even if not strictly required.Fluent in English & Chinese.Salary: HK$30,000 - HK$35,000 and commensurate with qualifications & experience. #J-18808-Ljbffr

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